Suggested by: Harald Busta (Feibra GmbH) and Christian Neuwirth (Z_GIS – Spatial Simulation)
Short description:
The household delivery of
advertising leaflets is indispensable for Austian retailers. Millions of flyers
are delivered to Austrian households every day. Delivery staff is in charge of
delivering advertising materials within precisely defined areas. Up to now, the
evaluation of delivery efforts relies on empirical estimates and data on
address density and other regional characteristics. In order to enable a more accurate
allocation of resources, a continuous improvement of estimates by methods of
network analysis and geospatial simulation is crucial.
The aim of this work is to fine-tune existing estimates by agent based network simulations for respective delivery areas. The necessary basic data such as digital territory structures, precisely located delivery addresses (all postal address codes) and all effort specifications such as the number of delivery points and necessary depot locations are available and can be used in this master-thesis without restrictions.
Start: ASAP
Prerequisites/qualifications: Introductory course in Spatial Simulation, Modelling or similar
Please contact Christian Neuwirth in case of interest: christian.neuwirth@plus.ac.at
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